1,000 members just six months in: MUVING Gym's Journey with Wondr

Located in the heart of Rødovre, Copenhagen, MUVING Gym was born out of a vision to create a community-based fitness center that goes beyond just physical well-being. “Our values are rooted in a belief that health encompasses mental and social well-being just as much as physical,” the MUVING team explains. Established by the creators of Rødovre Fysiotherapy & Sundhedshus, the gym has become a cornerstone of the local community since its inception in March 2024, occupying an 1800-square-meter space previously owned by a large fitness chain.

Make it stand out

“We want to be a place where people not only train but also want to hang out, discover, learn, and gather,”

MUVING aims to be more than a place where people simply work out. “We want to be a place where people not only train but also want to hang out, discover, learn, and gather,” the team says. This holistic approach has quickly won them a loyal following, helping them achieve significant growth within just six months of opening.

Setting Ambitious Goals with Wondr

When MUVING began using Wondr, they set a goal of reaching 1,500 members by their first anniversary in March 2025. With rapid success, they hit 1,000 members just six months in and have since adjusted their target, aiming for 1,500 members by the end of 2024. One of the key reasons for MUVING's success has been the decision to partner with Wondr. "We chose Wondr because of its super user-friendly and intuitive interface,” they explain. This seamless experience applies to both MUVING’s members and the team running the gym. "The back- and frontend are easy to navigate, and it has made all the difference for us."

Transformative Features That Drive Engagement

The team at MUVING highlights several features that have had the most impact on their business. The integrated shop within the app has been a particular hit with members. “They love how they only need to have their phone with them during a workout and not wallets or other accessories. It simplifies the experience,” they note. From a business perspective, the Wondr Marketing Hub has been a game changer. MUVING’s marketing manager, Carina Louise Pedersen, emphasized how the tool has streamlined their efforts. "I love how it allows us to create campaigns that align with our brand identity—using our logos, colors, and fonts—and to integrate them with Meta and Google Pixels," they share. This feature has become an essential part of their daily operations, whether it's showcasing new classes or organizing events like open houses.

“Because Wondr works so intuitively, you quickly feel safe and independent using the system,”

Support and Independence with Wondr

MUVING also praises the ease of use and flexibility that Wondr provides. “Because Wondr works so intuitively, you quickly feel safe and independent using the system,” they explain. The team often explores new features on their own and feels confident in their ability to adapt the platform to their needs. But they also appreciate the personalized service they've received. “One of the biggest benefits of using Wondr so far has been the personalized service and support from our relationship manager,” they say. MUVING’s team places a high value on personal relationships in business, and their experience with Wondr has been no different. “With Kasper, the whole team just liked and trusted him immediately. We have felt in safe hands throughout the whole process.”

What’s Next for MUVING?

Now that they’ve reached 1,000 members, MUVING’s sights are set on continuing their growth. “The goal is now 1,500 members by the end of the year,” they confirm. With a clear vision, a growing community, and the tools provided by Wondr, the gym is well on its way to achieving that milestone.

Advice for Other Businesses

For businesses considering using Wondr, MUVING has a simple message: "Just do it!" Based on their own experience, they believe Wondr’s user-friendly platform, powerful marketing tools, and personalized support make it an invaluable partner for any business looking to grow. MUVING’s journey with Wondr is a testament to how the right tools and support can accelerate a business's growth and help foster a thriving, engaged community. As they continue to evolve, MUVING remains committed to their core mission—creating a space where fitness, community, and well-being intersect.